A next-generation AI marketing research tool. Test which option people are more likely to choose — before launch.
A next-generation AI marketing research tool that reproduces consumer choices with an AI decision-making engine.
Move from survey design to analysis and respondent follow-up in three simple steps
Turn concepts and creatives into a survey using text, images, or both.
Start a simulation immediately with one question and two options.
Set up to 20 questions, 15 options per question, and a simulation context.
Select respondents that match your target from AI personas with rich demographic profiles.
Target by gender, age, and prefecture with a few simple settings.
Refine by education, industry, income, keywords, and more.
Read the results from multiple angles in two reports, then ask selected respondents follow-up questions.
Review totals, segment trends, and each respondent’s reasons through charts and detailed lists.
Turn important findings and implications for decision-making into a clear, readable story.
Ask additional questions in the original response context and dig deeper into the reasons behind each answer.
We model how people make decisions using established theory, then test the output against real survey data. These two disciplines work together to strengthen the fidelity of every simulation.
Core architecture
Nobel laureate Daniel Kahneman popularized the dual-process view in Thinking, Fast and Slow: fast intuition and slower deliberation. PersonaChoice models both, reflecting emotion and hesitation as well as rational comparison.
Fast, intuitive and emotional
Deliberate, comparative and logical
Compare
Compares factors such as price, performance and convenience together.
Risk
Reflects the human tendency to weigh potential losses more heavily than gains.
Individuality
Carries differences in personality and values into each respondent’s judgment.
Built from Japanese demographic data, these AI personas carry lifestyles, personalities and values. The audience is ready to use even when you have no first-party data.
Select from 100,000 AI personas by age, gender, region and more, then see immediate reactions to products and content.
Expanding toward 1 million personasBuild a dedicated audience from your member or customer data to reflect the people your business serves.
Repeatedly test plans, ads and products, and compare your members with the general consumer audience on the same foundation.
Custom enterprise builds and co-developmentThe displayed data is a summary. In an actual simulation, each persona reasons and decides autonomously based on far more detailed internal parameters (values, consumption behavior, interpersonal preferences, and more).
Marital status
From product development to content production, PersonaChoice provides concrete evidence that helps teams move ideas forward across a range of business scenarios.
Compare product and creative options before production or launch. Add the target audience’s perspective to the room and make the next decision clear.
Understand support and decision reasons by audience segment to see where an idea can grow.
Compare visual options and narrow in on the presentation people want to pick up or click.
Find the strongest names and messages across a large field of candidates.
Test how content will land with viewers and fans before publishing. Move beyond instinct and refine work into something audiences choose.
Compare attention-grabbing images with personas close to the intended viewer base.
See which words drive interest and why they resonate with each target segment.
Compare designs, colorways, and concepts to identify the direction fans support.
Test concepts, pricing, and messaging with your target audience before going to market. PersonaChoice helps teams gather decision-ready evidence quickly and refine ideas with greater confidence.
Launch readiness
Turn target-audience reactions that cannot be seen in the meeting room into shared decision criteria. Align the team on the strongest direction before production, procurement, or media spend.
Make decisions faster, with clarity everyone can support.
Rehearsal workflow
Put product ideas, creative, pricing, and messaging in front of personas close to your target audience, then compare reactions across options.
See not only which option wins, but who supports it and why. Turn those patterns into insights that inform the next move.
Improve the idea and test again. Raise the quality of the decision until the team is ready to launch with confidence.
Use reactions free from internal hierarchy and meeting-room dynamics to strengthen the work.
Move quickly from hypothesis to test to improvement without slowing the pace of decision-making.
Find friction before production, procurement, or media spend, and focus resources on the strongest direction.
