Privacy Policy

1. Basic Policy

Dotify Inc. (the “Company”) establishes this Privacy Policy (this “Policy”) regarding the handling of users’ personal information in the service “PersonaChoice” (the “Service”) that the Company provides. Recognizing the importance of protecting personal information, the Company complies with the Act on the Protection of Personal Information (the “APPI”) and makes its best efforts to protect the rights and interests of individuals.

2. Personal Information We Collect

In providing the Service, the Company may collect and obtain the following information.

(1) Information you provide directly

• Basic information: name, email address, company name (for corporate users), password, etc.
• Information related to persona creation: personality assessment (e.g., Big Five) results, values data, background, and other information you enter to generate personas
• Inquiry information: content entered in the contact form

(2) Information collected automatically

• Usage: access logs, date and time of use, time spent
• Device information: IP address, browser type, OS information, cookie information

(3) Payment information

Payments for the Service are handled by a payment processor (Stripe, Inc.). The Company does not directly retain or store highly sensitive payment information such as credit card numbers. The Company receives only information such as payment completion status and payment history from the payment processor.

3. Purposes of Use

The Company uses the collected personal information for the following purposes.

1. Providing and operating the Service: login authentication, generating and managing personas, and executing tasks
2. Training and improving AI models: building and optimizing your dedicated “clone” personas (AI models)
3. Billing: billing for subscription fees and point purchases, and payment processing
4. User support: responding to inquiries, verifying identity, and resolving issues
5. Notifications: sending maintenance information, important notices, and news about new features
6. Preventing misuse: monitoring and preventing violations of the terms and unauthorized access
7. Creating statistical data: creating statistical data processed into a form that cannot identify individuals, for service improvement and marketing

4. Provision to Third Parties

Except in the following cases, the Company will not provide personal information to third parties without obtaining the user’s prior consent.

1. When required by laws and regulations
2. When necessary to protect a person’s life, body, or property, and it is difficult to obtain the individual’s consent
3. When particularly necessary to improve public health or promote the sound development of children, and it is difficult to obtain the individual’s consent
4. When cooperation with a national or local government agency (or a party entrusted by them) performing statutory duties is needed, and obtaining consent would hinder those duties
5. Outsourcing: when entrusting all or part of the handling of personal information within the scope necessary to achieve the purposes of use (e.g., server hosting, payment processing)

5. Security Management

The Company takes necessary and appropriate measures to prevent leakage, loss, or damage of the personal information it handles, and to otherwise manage it securely.

• Encryption of communications (SSL/TLS)
• Access restrictions on databases
• Regular backups and security audits

6. Use of Cookies and Similar Technologies

The Service uses cookies and similar technologies to improve user convenience, maintain login state, and analyze usage. Users may refuse cookies through their browser settings, but in that case some features of the Service may become unavailable.

7. Disclosure, Correction, and Suspension of Use

Users may request the disclosure, correction, addition, deletion, suspension of use, or erasure of their own personal information held by the Company. Upon such a request, the Company will verify the individual’s identity and respond promptly in accordance with laws and regulations.

8. Changes to This Policy

The Company may change this Policy as necessary. If this Policy is changed, the Company will notify and inform users by posting on the Company’s website or by email or other means.

9. Contact